Personal data policy | Ellen

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Personal data policy

Your privacy is important to us

On 25 May 2018, the EU General Data Protection Regulation (GDPR) entered into force within the EU and the EEA. It replaces the existing legislation of the various countries regarding personal data. The purpose of the GDPR is to strengthen the rights of the individual and impose uniform requirements on all companies within the EU and the EEA.

Ellen AB “Ellen”, Barnhusgatan 4 aug nv, 111 23 Stockholm, corporate identity number: 556419-2663, is committed to protecting your privacy and personal information. This privacy policy explains how Ellen processes personal information.

The term “personal data”, which is used in this personal data policy, refers to all information about you that can be used to personally identify you, e.g. your name, address, telephone number, e-mail address or other personal information provided to Ellen.

Please read this Privacy Policy carefully before opening the Website. If you do not agree to the terms of our personal data policy, do not give us personal data and leave the website.

Personal information

Ellen processes your personal data in accordance with the GDPR (General data protection regulation) and the national legislation on personal data that implements the directive.

We will not store personal information beyond what is legally permitted and necessary for these purposes. Some information may be stored longer if needed in accordance with the Consumer Purchase Act or the Accounting Act.

Ellen will take all reasonable steps necessary to ensure that your information is processed securely and in accordance with this Privacy Policy.

You have the right to know what personal information we have about you. You can contact Ellen to see what personal information is registered. At your request, ellen will correct or delete incomplete, incorrect or outdated personal information.

You can also revoke your consent for the processing of your personal data, please contact us and we will delete your data.


We use cookies to facilitate the use of our websites. A cookie is a small text file that is sent from our web server and saved by your browser. The information saved may be information about how you have browsed and used our website, information about your browser that you use.

Transfer of personal data

Collected personal data will not be transferred to third parties or to countries outside the EU or EEA.

Changings in personal data

Ellen reserves the right to change this Privacy Policy at any time. You must review this Privacy Policy from time to time for any changes.